Marketing & Branding Overview

Summary

The Titan brand represents strength, craftsmanship, and innovation — values that define our products and the people who sell them.
This section provides dealers with the guidelines, assets, and resources needed to promote Titan Security products accurately and effectively.

Applies To

All Titan Dealers, marketing teams, and partners who use Titan logos, photography, or promotional materials in their marketing efforts.

Purpose of This Guide

Titan’s brand integrity is one of our most valuable assets.
By following the guidelines in this section, you’ll ensure that all Titan-branded materials maintain a consistent, professional look and message — whether on your website, in your showroom, or in local advertising.

1️⃣ The Titan Brand Promise

Strength. Beauty. Performance.

Titan Security products are designed to protect homes while enhancing their appearance — a balance of rugged security and architectural style.
Your marketing should always reflect these three values in both visuals and messaging.

Brand Personality:

• Confident but not boastful

• Technically advanced but easy to understand

• Protective, trustworthy, and built to last

💡 Titan’s voice is professional, helpful, and direct — not “salesy.”

2️⃣ Marketing Materials Library

All Titan marketing assets are available in the Marketing Resource Library inside the Dealer Portal.
Here you’ll find:

• Logos & Brand Assets – Official Titan logos in color, grayscale, and white versions.

• Photography & Video – High-quality lifestyle and product images ready for digital or print use.

• Brochures & Flyers – Downloadable PDFs for showroom displays and customer handouts.

• Co-Branding Templates – Editable materials for use with your dealer logo and contact info.

• Social Media Content – Images and captions optimized for Facebook, Instagram, and LinkedIn.

Access:
Dealer Dashboard → “Marketing Materials”

📸 Always download assets directly from the Titan portal to ensure you’re using the latest approved versions.

3️⃣ Brand Usage Guidelines

✅ Do:

• Use official Titan logos exactly as provided.

• Maintain proper logo clear space and proportion.

• Use Titan-approved colors, fonts, and imagery.

• Pair Titan branding with your dealership logo only when following co-branding rules.

• Represent Titan products honestly and accurately.

🚫 Don’t:

• Alter or stretch the Titan logo.

• Change Titan’s colors or typefaces.

• Combine Titan logos with unapproved partner marks.

• Use outdated or unofficial photography.

• Add taglines, slogans, or claims not provided by Titan.

⚠️ Unauthorized brand use can result in loss of marketing privileges or co-op funding.

4️⃣ Co-Op Marketing & Advertising Support

Titan may offer co-op marketing programs that reimburse dealers for approved local advertising.
Typical eligible expenses include:

• Local print or digital ads featuring Titan products

• Showroom signage or displays

• Co-branded video content

To participate:

1. Access the Co-Op Marketing Portal (coming soon).

2. Submit your campaign plan or ad for pre-approval.

3. Upload proof of performance and invoices after the campaign runs.

💵 Details, percentages, and eligibility vary by program year — always check current co-op guidelines.

5️⃣ Brand Colors & Typography

For design consistency, use Titan’s approved brand palette and fonts:

6️⃣ Need Help with Marketing?

Titan’s marketing support team is available to help dealers with:

• Co-branding and logo usage questions

• Custom marketing requests

• Photography and content approvals

Contact:
Dealer Portal → Support Center → “Marketing Support Request”